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The Controversial New Way to Drink Alcohol You Haven't Heard Of Yet

Sep 22
3 min read

No. It's not drinking it through your ear or your butt or anything like that. In fact, it's not even about drinking anything. It's about chewing something delicious to make your drinking experience more enjoyable...tomorrow!


Here's the idea:

The future of drinking isn't about what you drink, or how you drink it. I mean, have we really missed anything between the billions of drink options out theere? Craft cocktails. Natural wine. Premium tequila. Hard seltzers, we've even forayed into mac and cheese and hotdog drinks (no thanks). There is no shortage of options. This hot new trend is about how you prepare to drink.


the pre-drink routine. Preparing and protecting your body for the delicious poison it's about to ingest.




The Ritual


Your night doesn't actually begin when the bartender hands you a drink.

It starts earlier.

Maybe you're getting ready with friends. Putting on music. Ordering dinner. Taking a shower. Picking an outfit. Charging your phone. Checking who's driving. And now?

Adding BIPZ.

It's not complicated.

Just chew 2 BIPZ pre-alcohol gummies before your night begins, then go enjoy your plans responsibly. It's good for 4-5 drinks. Enough to enjoy yourself without going overboard.


Why gummies?


Because they're more fun. And honestly, our founder is a baby about taking pills. Also, what if you're in the Lyft on your way out and you don't have water and your purse/pocket is tiny and you can't fit a bottle of water and a bottle of pills?


BIPZ takes a different approach.

It's a gummy.

Portable.

Easy.

And much more naturally suited to the social occasion.

Put a few in your bag.

Keep them at home.

Take them before heading out.

It's a tiny ritual that can fit into a much bigger night.


But let's be clear about what it isn't


BIPZ isn't a free pass.

There is no supplement that turns excessive drinking into healthy drinking.

No gummy replaces responsible alcohol consumption.

No ingredient means you can ignore your body's signals.

And no product should be marketed as a guaranteed cure for a hangover.

On average in our small group during testing, BIPZ worked up to 80% for 95% of people. A huge improvement, but every body is different and processes things in different ways. The best way to know if BIPZ works, is to try it yourself. Don't worry. There's a money-back guarantee with proof of purchase. Just test it on a night you can clock out the next day.


The new drinking ritual


The old ritual:

Drink → regret → recover.

The newer approach:

Prepare → drink responsibly → hydrate → sleep → get on with your life.

BIPZ belongs in the preparation part.

It's about changing the mindset from:

“Let's see what happens.”

to:

“I'm going out tonight. Let's be intentional about it.”

Because wellness doesn't have to mean staying home.

And having a social life doesn't have to mean completely ignoring tomorrow.

Chew away the bummers of alcohol. Drink smarter. Eat gummies.


WAIT!!!! Before you say, "why are you drinking alcohol?? It's bad for you and you don't have to drink to have a good time?!" We know. We're not saying drinking is the only way to have fun. But we like drinking. And we like our bodies, too. We're providing options. Not requirements. We respect everyone's right to choose what's best for their own bodies.


 
 

Our founder, Ashley, started a craft spirits brand in Colorado. She loves how alcohol brings people together, but hates the effect of drinking on her body. So, she teamed up with a lab to build something better: a gummy formulated with DHM, B vitamins, and botanicals designed to support liver function and help your body process your favorite drinks. Created by someone who drinks like you. Backed by someone who knows the science.

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*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. Not evaluated for use by children. If pregnant, breastfeeding, taking medication, or managing a medical condition, consult a physician before use. Results not guaranteed.

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