Starting a supplement company sounds easy. Come up with a cool name. Make a logo. Put some gummies in a bag. Post it on Instagram. Wait for the money to roll in. Right? Absolutely not. The pretty packaging is the last part of the story. Behind every little gummy is a surprisingly complicated journey involving ingredients, formulation, manufacturing, testing, regulations, packaging, logistics, websites, customer service, and a frankly unreasonable number of spreadsheets. First

It started innocently enough...“Just one drink, no appetizers, no dessert.” We were paying for a babysitter, afterall. In this economy? Can you imagine? Turns out, we had a lot more in common with these new friends than expected. She's an architect with impeccable style and he's in finance. They were chic. Sophisticated. The kind of people I wanted to aspirationally observe. We were out of our league, but we seemed to be holding our own since they ordered round two. With a re